Next Securities Unveils Rebranded Website and Brand Film Showcasing Its AI Innovation Vision

• Preparing new hyper-personalized services tailored to retail investors in the era of hyper-personalization

Next Securities has rebranded its corporate website and released a new brand film, THE NEXT BEGINS. More than a design update, the rebranding is a strategic move to clearly share the company’s vision for AI-driven future services and its digital transformation strategy. The site now includes a dedicated English-language version, reflecting the company’s commitment to strengthening global communications.

The brand film features members of the platform development team and business leaders, who speak directly about the limitations of traditional investment services and how Next Securities plans to break that mold. At the heart of the message is a simple idea: most platforms still deliver the same experience to everyone. Next Securities is building a new, AI-driven service where data and content are personalized for each investor.

The film also highlights the company’s ambition to redefine the investment experience and set a new benchmark for the industry, sharing its aspiration to become a company that redefines next finance and one that uses AI better than any other.

Planned for launch in the first half of 2026, the new Mobile Trading System (MTS) will use AI to analyze and summarize market data, news, and insights in real time — automatically turning them into short-form video content. It will also recommend content based on each investor’s style and history, while offering tools for users to create and share their own content.

Seungyeon Kim, CEO of Next Securities said,“Delivering investment content through video is not only a first for the Korean market but also rare even on the global stage. With our AI-driven platform business model, we are ready to compete directly in global markets.”

Hyunji Baik, Head of Marketing & Communications at Next Securities added, “Next Securities is putting its vision into action — to build a new financial platform that will redefine investing. This is not simply about changing a name or a design, but about presenting a fundamentally new way to think about investing."

• Next Securities Website: https://www.nextsecurities.com/

• Brand Film: https://www.nextsecurities.com/our_team

Reviewed and Approved by Compliance Officer, Next Securities. Approval No. 2025-014. (Valid from 2025.05.15 to 2026.05.14)